audio-installation.jpg
 

The Living Room™

 

Stronger than Stigma® is an organization created by, and for, millennials dedicated to eliminating the stigma surrounding mental health. To help Stronger Than Stigma® make an impact, we transformed an empty storefront in the heart of downtown Jacksonville into an innovative pop-up that was the perfect head space for our target audience.

The Living Room™ was designed to not only be a safe space for visitors to negotiate the tough topic of mental health, but also to be an interactive experience that will travel to other cities.

The design work in the empty storefront was centered on stimulating thought and facilitating conversation. This was achieved by anchoring physical design elements around copy, live performance, recorded conversations, and an interactive wall for visitors to share what was on their minds. The Living Room™ changed perceptions about mental health by challenging the limits of what a curated pop-up space can achieve.

 

Project Client
Stronger Than Stigma®
strongerthanstigma.org

 

Project
Components

 
Pop Up  Design

Pop Up
Design

 
 
Installation  Design

Installation
Design

 
Branding

Branding

 
Copywriting

Copywriting

 

Project Components

living-room-logo.jpg
headspace-installation-1.jpg
headspace-installation-2.jpg
statistic-with-couch.jpg
statistic-line.jpg
slang-installation-flat.jpg
slang-installation-1.jpg
Mirror Pattern.jpg
designed-mirrors.jpg
mental-health-illustration-1.jpg
mental-health-illustration-2.jpg
mental-health-illustration-3.jpg
mental-health-illustration-4.jpg
threshold-design-2.jpg
threshold-design-1.jpg