Stronger than Stigma® is an organization created by, and for, millennials dedicated to eliminating the stigma surrounding mental health. To help Stronger Than Stigma® make an impact, we transformed an empty storefront in the heart of downtown Jacksonville into an innovative pop-up that was the perfect head space for our target audience.
The Living Room™ was designed to not only be a safe space for visitors to negotiate the tough topic of mental health, but also to be an interactive experience that will travel to other cities.
The design work in the empty storefront was centered on stimulating thought and facilitating conversation. This was achieved by anchoring physical design elements around copy, live performance, recorded conversations, and an interactive wall for visitors to share what was on their minds. The Living Room™ changed perceptions about mental health by challenging the limits of what a curated pop-up space can achieve.