How can we create and use immersive, psychologically-attuned architecture to heal? Working with a cross-disciplinary team and across multiple media and digital formats, we found the right answer to that question for our clients Baptist Health and Wolfson Children’s Hospital with Reflections of Hope, an architectural, projection mapping, visual experience on the exterior of the Borowy Family Children’s Critical Care Tower.
Reflections of Hope blends three-dimensional animation with live-action video to create a unique visual experience that is projected each night, starting just after sunset. The production sets the scene for Baptist Health’s flagship medical campus and reminds the community of the great work taking place there. Most importantly, it provides a sense of wonder and magic for children and families who are going through the toughest of times.
Our clients wanted a sense of playfulness and discovery to emanate from the Tower. To achieve this, we suggested projection mapping. This technology merges the physical and digital worlds in a way that can recalibrate how spaces and brands are understood. In addition, our projection mapping solution provided Baptist Health with a more predictable maintenance model based on warrantied ‘swap in, swap out’ components that limit the amount of onsite work needed and help ensure accurate budgeting and forecasting.