CDC Strangers with Colons

Colorectal cancer is one of the most common cancers in the United States, while also being a challenging topic to address. The CDC commissioned a video series to encourage individuals over 45 years old to get screened for colorectal cancer while also humanizing a difficult topic. We brought our agency partner’s vision to life by creating a brand-inspired set, and filming candid interviews of individuals who had never met, discussing their experience with the screening process in both English and Spanish. By the end of our post-production process, we had created an engaging and personable series of campaign pieces that spread an important public health message.