Drug Overdose Stigma Video Production

In overcoming addiction and the stigma that comes with it, everyone has to follow their own road to recovery. To bring this idea to life, we created a world where addiction stigma is overcome one (finger) step at a time. We translated our client’s concept into an animatic demo that later guided a custom fabrication and design process that resulted in a very “handy” video production set. With the help of specialized rigging, extensive lighting, and a robotic camera arm, we eschewed CGI and showed how practical effects and sets can bring a sense of surreal clarity to a difficult topic.