The Colonial Theatre

Castano Group was hired to rebrand The Colonial Theatre, a historic performance venue in downtown Keene, New Hampshire. The new identity draws directly from one of the building’s most recognizable architectural features—the marquee—using its geometry as the foundation for a flexible logo system.

By echoing the marquee’s changing perspective, the logo shifts and reorients across applications, creating a sense of movement and depth while honoring the theatre’s legacy. This visual language extends throughout posters, print materials, and digital touchpoints, allowing the brand to feel both rooted in history and adaptable to a wide range of performances and audiences.

An orientation of the theatre's dynamic logo system over a light purple background
An orientation of the theatre's dynamic logo system over a red background
An orientation of the theatre's dynamic logo system over a chartreuse background
A repeated orientation of the theatre's dynamic logo system over a chartreuse background
An pattern made from the theatre's dynamic logo system over a purple background
An image that shows the theatre's color palette
An image that shows the typography system used in the theatre's branding
Three posters made to promote events at the Colonial Theatre
Designed social media posts for the Colonial Theatre's Instagram page
Light pole banners featuring the logo and promotional content for the Colonial Theatre
Custom designed tickets for the Colonial Theatre
A custom stationery system including letterhead, business card, and envelope
Two posters made to promote events at the Colonial Theatre

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