Showroom

Castano Group developed the brand identity for Showroom, an intimate performance venue designed to support experimental, contemporary programming. The branding reflects the venue’s industrial character and its role as a flexible space where a wide range of creative work can be experienced up close.

The visual system is built around a restrained color palette, bold typography, and a dynamic line element. This line adapts to different layouts, expanding and reframing content across posters, digital assets, and environmental applications—bringing the concept of a showroom to life as a space defined by what it contains. The result is a clean, adaptable identity that emphasizes clarity, versatility, and creative possibility.