The natural food retail business is full of healthy, as well as cut-throat, competition. Native Sun Natural Foods Market is a family-owned business with three stores in Jacksonville, Florida. While Native Sun was ahead of the natural and organic foods curve, it needed a way to stand out in a crowded market.
We worked to develop some fresh ideas for a series of Native Sun television commercials, concentrating on story ideas and shooting styles that could bring elements of humor and surprise to audiences. The results were pretty tasty. We helped encourage people to “Go Native” and gave Native Sun the fresh-squeezed creative juice they needed to go head to head with the biggest organic food retail chains.