fema-smoke-little girl.jpg
 

FEMA Fire is
Everyone's Fight

 

Following the launch of its “Up In Smoke” campaign for the U.S. Fire Administration (USFA), a division of the Federal Emergency Management Agency (FEMA), Brunet-Garcia Advertising was asked to expand the campaign to social media and broadcast television. We were tasked with bringing the print imagery of Brunet-García’s campaign to life.

We generated digital smoke and combined it with campaign photography to create short animations  that served as a haunting reminder of what’s at stake in a home fire. We also produced a public service announcement designed to get people to think about the consequences of not having a fire safety plan. The PSA required careful technical coordination and out-of-the-box approaches in terms of camerawork and post-production.  All this was done against the backdrop of coordinated compliance with USFA’s campaign communication and broadcast standards.

 

Project Client
FEMA

 

Project
Components

 
Video Production

Video
Production

 
Animation

Animation

 
Digital Illustration

Digital
Illustration

 
Video Composites

Video
Composites

 
 

Project Components

fema-smoke-new born.jpg
fema-smoke-mother and daughter.png
fema-smoke-dog.png
smoke-dog-50.gif
grandfather-spanish-50.gif
ballerina-50.gif
Little-girl-50.gif
baby-spanish.gif
couple-50.gif