fema-smoke-little girl.jpg
 

FEMA Fire is
Everyone's Fight

 

Following the launch of its “Up In Smoke” campaign for the U.S. Fire Administration (USFA), a division of the Federal Emergency Management Agency (FEMA), Brunet-Garcia Advertising was asked to expand the campaign to social media and broadcast television. We were tasked with bringing the print imagery of Brunet-García’s campaign to life.

We generated digital smoke and combined it with campaign photography to create short animations  that served as a haunting reminder of what’s at stake in a home fire. We also produced a public service announcement designed to get people to think about the consequences of not having a fire safety plan. The PSA required careful technical coordination and out-of-the-box approaches in terms of camerawork and post-production.  All this was done against the backdrop of coordinated compliance with USFA’s campaign communication and broadcast standards.

 

Project Client
FEMA

In Partnership With
Brunet-García

 

Project
Components

 
  Video Production

Video
Production

 
  Animation

Animation

 
  Digital Illustration

Digital
Illustration

 
  Video Composites

Video
Composites

 
 

Project Components

fema-smoke-new born.jpg
fema-smoke-mother and daughter.png
fema-smoke-dog.png
smoke-dog-50.gif
grandfather-spanish-50.gif
ballerina-50.gif
Little-girl-50.gif
baby-spanish.gif
couple-50.gif